Stella Artois

In addition to designing packaging for Stella Artois, I contributed as a concept creative for the brand’s experiences in Mexico, sketching storyboards and leading projects by managing external agencies. I also developed visual strategies for the brand’s bars and launched campaigns and events. The challenge was to uphold Stella Artois’ premium positioning while delivering immersive experiences. My work aimed to reinforce the brand’s sophisticated, timeless identity, ensuring it resonated deeply with Mexican consumers.