Vive 100%

For Vive 100, I led the design and development of flexible packaging, digital campaigns, and point-of-sale materials for one of Mexico’s leading energy drink brands. Overseeing product launches and brand extensions, I worked to strengthen the brand's identity while ensuring its appeal across new references. With the growing demand, we collaborated with four different printer suppliers simultaneously to meet production needs, successfully launching new flavors and references to engage a dynamic, expanding audience.